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I’m fascinated by humans mostly because we make no sense.

We make decisions emotionally, explain them logically, and surprise ourselves constantly. Studying that contradiction led me to UX research.

Now I’m exploring what happens when AI tries to understand humans too. I write about research, synthetic users, emerging technology, and the ideas I’m experimenting with beyond my day-to-day work.

Curious by nature. Researcher by training. Always building something in my head.

Reetika Gupta

Reetika Gupta

Curious by nature. Researcher by training. Always building something in my head.